Google My Business, also known as GMB, helps business owners get their businesses to stand out on Google Search and Google Maps. Business owners can use pictures, contact information, and more to showcase their business to anyone searching online. It allows entrepreneurs to engage with current customers and reach potential new customers.
Are you a business owner looking to utilize Google My Business? You can use GMB features to connect with your customers by responding to their reviews or by enhancing your ads using Google Ads. A primary benefit of Google My Business is the ability to easily manage your business profile online as well as using the mobile app, even if you have multiple locations. If you really want your business to do well online, you should start by getting your business verified!
At Tandem, we know a thing or two about GMB. Keep reading below to learn more.
Getting Verified
Verifying a GMB profile helps protect business owners and ensures accurate business information across all Google platforms. Google can verify who a company says they are through the mail, by phone, by email, using Google Search Console, or all at once.
To begin the verification process, you must first create and/or claim your business profile on Google. Once you have signed up for GMB and entered the appropriate business information, then your profile can be verified.
Want to use Google My Business for a therapy practice? If you have over 10 locations, then you have the ability to use bulk verification. This requires you to submit a verification request form which contains detailed information about the business and locations. Your request may take up to a week to be processed. To prevent any delays, one should ensure that the spreadsheet includes 10 or more locations from the same business and all the locations that one manages. The account should be free of any errors and meet quality guidelines.
As the business owner, you should also follow up on any requests for more information or corrections and complete the Google My Business optimization checklist on the account. Once a business has been verified, you can focus on promoting the business and getting customers to engage both online and in person!
Customer Engagement
Google My Business provides business owners with the opportunity to optimize their business profiles on Google and enables them to engage with their customers. First and foremost, one should always keep their business information updated, such as the hours or the address.
When using GMB, business owners also have the ability to add photos to enhance their profile. You can even respond to customer reviews to help increase their ranking online.
One way business owners can track customer interactions is by using Insights. This is a powerful tool for tracking customers’ actions to see how they interact with the business. You can use Insights to make informed decisions about any changes you may want to make to your profile or updates to any advertisements.
Overall, GMB is a free and easy tool that allows business owners to manage their business or businesses all in one place!
How Tandem Can Help
Not interested in becoming a GMB expert? Well, that’s okay. You don’t have to. Our busy bees at Tandem are already experts when it comes to Google My Business. They know how to find unclaimed Google My Business listings, set up Google My Business UTM tracking, and even merge two Google My Business listings if needed. Perhaps you need to set up Google My Business for a print shop? Tandem digital marketing can be of assistance!
Digital marketing is our milk and honey, and we are eager to offer our skills and expertise to help build your business. In addition to Search Engine Optimization (SEO), we offer Pay-Per-Click Marketing (PPC), Local GMB, Social Media Management, and more. By working with our digital marketing agency, you can “bee” the next big buzz. Contact one of our team members today or join the hive!
