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Digital Marketing Predictions for 2017


As the year comes to a close, it is important to focus on the future. Tandem Interactive, a boutique digital marketing agency in Fort Lauderdale has some food for thought when it comes to looking to the future with these digital marketing predictions for 2017.

  1. Focus on mobile. If your site is not mobile friendly, make this one of your top priorities entering into 2017. In fact, make it your top priority for January 2017. The increase of mobile use over the years has steadily risen and it will continue to do so. Do not lose business or traffic due to a weak mobile site. If your site is not mobile-friendly, you are already behind the competition.
  2. Technological trends. Technological trends will continue to flourish throughout the New Year. The increase in technology you can wear is what leads us to the next of our digital marketing predictions. Smart watches, glasses, heart monitors, shoes, and even hearables are making trends. Focus on this aspect of technology as you formulate your marketing campaigns throughout the year.
  3. Broaden culture. The internet is more global than ever. Ensure that you can relate to multiple cultures in order to connect with potential customers from around the globe. Social accounts are particularly important when considering the culture of your business and how it relates to others.
  4. Enhance your social. One of the last digital marketing predictions Tandem would like to leave you with is how social will continue to take the front seat in digital marketing. Our marketing agency in Fort Lauderdale has perfected the art of social calendars and taking advantage of the ability to market clients properly via social platforms. The Economics Intelligence Unit Survey of 2016 shows us that 63% of businesses reported that social media is the top form of digital marketing they believe their customers will experience. Are you active on social media enough for 2017? If not, get on board with a social media marketing agency for help.