Is your digital marketing strategy ready for the new year? With Google’s seemingly constant algorithm changes, a push for mobile first indexing, and increasingly challenging social media marketing landscapes, it’s important to constantly update your online marketing strategies. At Tandem Interactive, our Fort Lauderdale SEO company makes it easy to stay on top of all the changes! We’re sharing insider tips for what to include for your 2019 digital marketing strategy.
Developing Internet Marketing Strategies
When developing your online marketing strategies, you must consider the new requirements and expectations of both search engines and users. Today, keyword stuffing just won’t fly when it comes to SEO in South Florida. For successful search engine optimization, you need to strategize!
What to Include in Online Marketing Strategies
When developing a marketing strategy for your company, consider more than just SEO. You should also consider social media and PPC in South Florida. Here are some of our favorite components to work into your digital marketing strategy:
- Incorporating citations in content. As Google ramps up its expectations for websites, citing your content back to reputable sources can tell this search engine that you’re serious about the subject.
- Updating pertinent meta data. Meta descriptions, title tags, and even image alt tags can make all the difference in SEO. Make sure to include keywords in these areas in a way that sounds natural.
- Time to keep it local. Don’t give up on Google My Business! Make sure that your GMB listing is optimized, and stay on top of questions and answers.
- Data, data, data! While real estate may be all about location, successful digital marketing in Fort Lauderdale is all about data. Track your most vital data month over month and year over year to see improvements.
We hope that these tips make it easier to develop your 2019 digital marketing strategy. For more tips, contact our Fort Lauderdale SEO company. We offer SEO, PPC, social media marketing, and so much more!