Gaming

Digital Marketing for Gaming

The gaming industry is notoriously competitive. Tandem’s gaming industry digital marketing strategies are a great way to gain an advantage over your competition.

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Marketing for the Gaming Industry

The gaming industry is one of the most profitable in the United States. The American states with the highest presence of a gaming industry include Nevada, California, New York, and Washington. Being part of such a competitive market highlights the need that gaming companies have when it comes to reaching customers and differentiating themselves from their competition. Gaming businesses that partner with our digital marketing experts can reach more customers thanks to our SEO, PPC, and social media marketing strategies. Our full suite of gaming industry digital marketing services includes:

Our digital marketing experts will tailor a comprehensive digital marketing strategy that is focused on increasing your customer pipeline.

SEO for the Gaming Industry

Search engine optimization (SEO) is a gaming industry digital marketing tactic that helps your business become more visible on search engines like Google and Bing. Potential customers are becoming increasingly reliant on search engines to discover businesses that solve their needs. A gaming business needs to be visible on search engines, so potential customers visit your website. Our SEO experts know what your target customers are searching for on Google and Bing, and later convert it to engaging content that works towards your gaming business’s website experiencing recurring visitors. 

Social Media for the Gaming Industry

Much like search engines, social media is one of the primary ways that potential customers discover and research businesses. Having an engaging social media presence is all but mandatory in today’s business landscape. On social media, gaming businesses can notify their customers of any new releases or give updates on the latest esports tournaments and live streaming events. Businesses in the gaming industry need to establish a rapport with their customers to ensure that they become recurring customers, and there is no better way to do that establishing a good social media presence.

Additional Marketing for Gaming

Local SEO for the Gaming Industry

A strong local customer base represents a formidable advantage for gaming businesses. Local SEO is a gaming industry digital marketing tactic that intensifies the local exposure that your business is receiving. Our local SEO for the gaming industry services include:

  • Keyword research
  • Location-focused small business strategies
  • Analysis
  • Website review
  • Digital development strategy and content
  • Local link acquisition strategy and campaign
  • Detailed monthly local SEO reporting

PPC for the Gaming Industry

Pay-per-click advertising (PPC) is an advantage for businesses in the gaming industry because it is essentially paid advertising at the top of Google search engine results pages. Our PPC specialists ensure that your advertisements are seen by the right customers at the right place and time. We also look after your advertising campaigns to make sure that they are immune to the fluctuations of any algorithm or change in standard practice.

Landing Page Optimization For the Gaming Industry

Landing pages are where customers are led to complete a “conversion.” A conversion is when customers complete the desired task, like making a purchase or signing up for a newsletter. Being such an important part of a gaming industry digital marketing campaign, landing pages should be optimized to maximize their effectiveness. Tandem’s landing page optimization services are second to none.

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How Tandem Can Help You

Tandem is a East Coast digital marketing agency. We specialize in all areas of digital marketing for gaming, including SEO, PPC marketing, and landing page optimization. Crafted under the expert eyes of our digital marketing professionals, Tandem strives to provide our clients with the best digital marketing techniques Contact us to learn more!

 

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