Digital Marketing for Physical Therapy Assistant Schools
Get more students enrolled by utilizing digital marketing for physical therapy schools. Team up with Tandem and boost your online presence.
Digitally Marketing Your School
Physical therapy assistants (PTA) are experiencing an uptick in demand. According to the US Bureau of Labor Statistics, PTA jobs are growing at 40 percent per year, much greater than the national average of 7 percent.1 This statistic is good news for PTA trade schools because it also is accompanied by greater demand for those schools that can give aspiring physical therapist assistants the certifications that they need. To best take advantage of the newfound demand for physical therapist assistant schools is to cater to the demand on the internet. Using digital marketing makes sure that these trade schools are leveraging the most cutting-edge digital marketing strategies available to them. These include search engine optimization, PPC marketing, local SEO, and social media marketing, among many others. Below, you will find a summary of the different services that our boutique digital marketing agency offers.
SEO for Physical Therapy Assistant Schools
In the modern age, people take their curiosity to search engines. Since people considering entering physical therapy assistant trade schools are either starting a new occupation or thinking of switching jobs, they will have plenty of questions regarding their new career path. These questions could relate to the average salary of a physical therapy assistant or the career outlook that they may have looking forward to the future. As a physical therapy assistant school, you need to be a resource for your potential students by answering the common questions they are searching for on Google or other search engines.
Physical therapy assistant schools and certification programs could discover what their target audience is searching for on Google using a keyword analysis tool. This software gives trade schools a rough idea of where to begin their keyword and content creation strategy depending on their segment using search engines. The more targeted and high-quality your content is, the more likely it is that a search engine makes your website listing more visible and leads potential customers into signing up for an appointment or tour of your school.
Opportunities for Your School Online
Local SEO for Physical Therapy Assistant Schools
Local SEO is a perfect addition to include in a search engine optimization strategy because it looks to boost the presence of a school on local search results. So, when someone that is in the same geographic location as your school searches for a physical therapy assistant school, they will be met with your schools’ website or GMB listing.
GMB listings accurately display your school’s address, phone number, and services in an intuitive profile that appears at the very top of a search engine results page. These make it easier for someone to contact your school and discover more about the services that you could provide to them. Tandem’s Local SEO team leverages localized keyword research and content creation strategies to boost the presence that your school has on local searches. When used together with search engine optimization, local SEO leads many qualified leads into your website, where they could learn more about physical therapy assistant certifications and the advantages it gives to potential students.
Social Media Marketing for Physical Therapy Assistant Schools
Social media marketing is an excellent inclusion into digital marketing efforts because, like search engines, they are highly transited by people looking to learn more about earning their certification. Platforms like Instagram, Facebook, and Twitter are used by students to further investigate the schools that they are interested in attending. So, physical therapy assistant schools need to make sure that their social media profiles are as attractive as possible to potential students. Showcasing your facilities, previous students, and where these students have landed jobs are bound to lead more interested people into your website.
How Tandem Can Help You
Tandem’s Full Suite of Digital Marketing for Physical Therapy Assistant Schools
Physical therapy assistant schools could use much more digital marketing strategies than the ones mentioned above to increase their enrolment numbers and revenue. Our full suite of digital marketing for physical therapy assistant schools includes PPC marketing, reputation management, email marketing, video marketing, and creative services, among many others.
Contact us today to learn more.