Digital Marketing for Nursing Schools
Because of the increase in demand for nurses and their internal drive to assist people with their health problems, nursing schools are becoming a popular trade amongst people who want to work in the medical field. If you own a nursing school or oversee its marketing efforts, the importance of digital marketing cannot be understated.
Marketing Your Nursing School Digitally
Through Tandem’s Fort Lauderdale digital marketing expert’s skills and expertise, we can design a digital marketing campaign that reaches your potential students on the online platforms that they frequent the most. Continue reading below to learn more about search engine optimization, PPC marketing, and social media marketing and the implications each of these has for your business.
Search Engine Optimization for Nursing Schools
Search engine optimization, or SEO, is one of the most relevant applications of digital marketing because it takes advantage of the search engines and the connection and the reach that they have. When someone is looking into nursing schools and narrowing down the best ones to attend, they are going to begin their investigation by using search engines.
Google and Bing experience a large number of people searching for nursing school programs, and if your school wants to experience an uptick in applications, tours, contact forms, or any other form of conversion, you need to utilize search engine optimization. SEO entails slowly improving the quality and authority of your website to improve its rankings on search engines like Google and Bing.
To improve your quality and ranking, nursing schools can create content that revolves around nursing. Some good ideas for authoritative nursing content are blog posts and web pages that detail a nurse’s career track, how to apply to become a nurse, and how to care for nursing equipment. This way, whenever someone searches for “how to apply to nursing schools” or “what is a nurse’s average salary,” they will be led to your website. After reading your content, they will already be on the website, which increases the chances of them completing a conversion.
Maximize Growth Through Diversity
PPC Marketing for Nursing Schools
PPC, or pay-per-click, marketing is another digital marketing strategy that increases a website’s visibility on search engines. In PPC marketing, institutions choose which keywords that they want to bid on so their websites could experience higher visibility and web traffic. Unlike SEO, which requires that nursing schools build content around these keywords, PPC marketing requires placing bids behind keywords to increase their visibility. For example, a school in Miami should bid on keywords like “nursing schools in Miami” or “nurse certification Miami” to show up when the millions of people who search for these terms input them into search engines. When PPC is used together with SEO, a nursing school can more quickly begin to populate its target audience’s search engine results pages.
Social Media Marketing for Nursing Schools
Even though nursing schools are not usually associated with social media platforms, they need to use Instagram and Facebook to market themselves on the internet. Like the content on your website, your social media marketing efforts should aim to educate potential students on the benefits of enrolling at your nursing school. For example, infographics that detail the nursing industry or photos of students in a class are great examples of content that builds your brand and encourages more prospective nurses to consider your school.
How Tandem Can Help You
Tandem’s Full Suite of Digital Marketing for Nursing Schools
Digital marketing needs to be used by nursing schools to modernize their marketing and outreach strategies. Aside from the services detailed above, our Fort Lauderdale digital marketing agency uses the following to bolster a digital marketing strategy: