Digital Marketing for Massage Tech Schools
Massage tech schools look for ways to market themselves at every turn. Digital marketing for massage tech schools offers the opportunity for growth online.
Marketing for Massage Tech Schools Online
Massage techs schools are often left wondering how they could increase their enrollment rates and contact forms. In day’s past, massage tech schools would have faced an uphill battle when they were struggling to increase their enrollment rate because they would have had to use largely ineffective marketing methods to capture their attention. Now, they have the luxury of being able to use digital marketing strategies. The most pertinent digital marketing strategies for massage tech schools are search engine optimization, PPC marketing, and social media marketing. Continue reading below or contact us today to learn more.
Search Engine Optimization for Massage Tech Schools
Search engine optimization is used by massage tech schools to make themselves more visible on search engines like Google and Bing. A solid application of search engine optimization is content creation and website optimization. Content creation needs to be used by massage tech schools by writing blog posts and webpages and later uploading them onto your website so that they appear on search engine results pages.
The type of content that tech schools should create needs to be tailored towards their target audience’s sensibilities. For example, many people considering enrolling in a massage tech school will be fresh out of high school or looking for a career switch. This kind of customer will want to consume content that highlights the career’s earning potential or the different jobs that they could have after earning their certification. By providing these answers, whenever someone searches for these questions on search engines, your website will be one of the first ones that they see. This increases the chances that they navigate onto your website and later enroll or undergo another kind of conversion.
Services for Massage Tech Schools
PPC Marketing for Massage Tech Schools
Appearing on the most visible sections of a search engine results page is one of the principal goals of digital marketing. In addition to search engine optimization, massage tech schools should be keen on PPC marketing. PPC (pay-per-click) marketing is a strategy where institutions bid for visibility on search engines by placing bids on keywords. For example, bidding on popular keywords like “massage tech schools in Miami” helps ensure their visibility on search engine results pages, which is sure to lead to an uptick in qualified traffic streaming into their websites. When used together with search engine optimization, a massage tech school’s website will enjoy a privileged placement on search engines, which leads to a considerable increase in revenue.
Social Media Marketing for Massage Tech Schools
Social media marketing is essential to the success of digital marketing strategies because most of their target audience is active on platforms like Instagram, Facebook, and Twitter. Promoting marketing material on these platforms is effective because of their reach and the combination of visual and audio stimulation. For massage tech schools, sharing effective marketing material means uploading content that details the curriculum, career outlook, and average pay for massage technicians. Further, sharing content that displays the installations and classes that students regularly take part in makes your school seem more personable and attractive to potential students.
How Tandem Can Help You
Tandem’s Full Suite of Digital Marketing for Massage Tech Schools
Tandem’s full suite of digital marketing strategies involves much more than the three strategies detailed above. Depending on the characteristics of your target audience, they may pay more attention to different platforms or prefer another one. Being a full-service Fort Lauderdale digital marketing agency, Tandem offers its clients the following services:
Contact us today to learn more.