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Radio Stations

Digital Marketing for Radio Stations

Use digital marketing to get more listeners to you radio station today! Tandem marketing experts are ready to help!

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Digital Marketing for INDUSTRY

Radio stations rely on a steady stream of new listeners because a higher number of listeners on radio stations directly translates to a more attractive advertising space, which leads to higher revenue for the radio station. While radio stations are not traditionally related to the internet, they need to begin using digital marketing for radio stations to increase the number of people they influence and their revenue. Radio stations are in an interesting position because they will have very defined demographics depending on the kind of content they transmit. Tandem’s Fort Lauderdale digital marketing experts know how to translate your target audience’s sensibilities into a successful digital marketing strategy. Below, we will detail the best ways to utilize digital marketing to grow your brand and reach. 

Local SEO for Radio Stations

Most radio stations are listened to by people located within the limits that their signal reaches, which is generally confined to a geographic area. Local SEO is a way to make sure that people near your radio station’s geographic area become aware of your radio station. Local SEO listings give your station’s address, phone number, and website a stronger local presence, which is an excellent way to get more active listeners onto your radio station and website. 

One of the most effective local SEO strategies is creating a visible GMB listing. Radio stations with a Google My Business listing have curated profiles that allow them to summarize the radio stations and other important details. 

 

Specific Services for Industry

 Social Media Marketing for Radio Stations

Social media marketing is an incredibly useful facet of digital marketing for radio stations. Radio stations have typically relied on interactions with listeners to keep them engaged throughout the broadcast and cultivate a solid audience. Traditionally, this meant running giveaways that relied on calling in and answering questions. Nowadays, radio stations need to utilize social media platforms to interact with customers along with the more traditional methods. 

The most effective social media platforms that radio stations should use to cultivate relationships and drive interactions are Instagram and Facebook. You could advertise any competitions you may be running and provide a space for trivia and other kinds of interaction. Also, social media platforms could be another means of interaction with DJs and hosts. Encouraging listeners to ask questions or give suggestions to the host or DJs can increase your follower count and the number of people lending an ear to your radio station. 

SEO for Radio Stations

Search engine optimization for radio stations makes sure that a radio station’s website is visible to its potential customers. While a radio station’s website is not usually associated with a radio station’s success, it needs to be on point to increase the number of listeners that the radio station interacts with. Your website’s content needs to be optimized with high-demand keywords like the music that your radio stations play or the DJs that your station has on to use search engine optimization successfully. Optimizing ensures that every time someone looks for artists or DJs that your radio stations have on, they will be met with your radio station’s website. 

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How Tandem Can Help You

Tandem is a Fort Lauderdale based digital marketing agency that services companies nationwide and beyond! Reach out to Tandem’s hive and learn how out expert team can help optimize your online presence!

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