Trade Schools

Digital Marketing for Trade Schools

Your trade school could benefit greatly from partnering with a proven digital marketing agency like Tandem. Our trade school digital marketing tactics are proven to increase enrollments for educational institutions.


Marketing for Trade Schools

A trade school that leverages digital marketing is more likely to garner students, thanks to the increased visibility of digital marketing tactics like SEO, PPC, and social media marketing. The modern business context requires that trade schools of any size and concentration leverage trade school digital marketing. Customers are increasingly dependent on social media and search engines to discover and research which trade schools to attend. Tandem’s digital marketing team has years of experience connecting customers and businesses with our winning digital marketing strategies for clients across multiple industries.

Search Engine Optimization for Trade Schools

Trade schools can use search engine optimization (SEO) to increase their visibility on popular search engines like Google and Bing. Potential students rely on search engines to discover which trade schools are a good fit for them. Tandem’s SEO marketing experts have extensive experience in researching and implementing the most relevant SEO tactics that ensure your business is one of the first that prospective students see on search engines.

Local SEO For Trade Schools

Educational institutions like trade schools rely on local customers to form their student base. Local SEO is a trade school digital marketing tactic that ensures that your trade school is placed in front of local customer’s eyes. Fortunately for your trade school, Tandem knows what local customers are inputting into search engines. We will intensify your local online presence thanks to our local SEO tactics tailored towards trade schools, which include:

Keyword research

  • Location-focused small business strategies
  • Analysis
  • Website review
  • Digital development strategy and content
  • Local link acquisition strategy and campaign
  • Detailed monthly local SEO reporting

Marketing Opportunities for Trade Schools

Social Media Marketing for Trade Schools

Much like search engines, prospective students are increasingly relying on social media to research trade schools. Your business needs to have high-quality social media content to ensure that students are inclined to participate in your programs. Tandem’s social media team allows your business to:

  • Explore new segments
  • Identify objectives/goals
  • Develop strategies that resonate with potential customers
  • Gain a deeper understanding of their customers

PPC For Trade Schools

Pay-per-click (PPC) advertising ensures that your trade school enjoys privileged advertising space on Google. When properly implemented, PPC advertising can place your trade school within the first few advertisements on Google. Tandem’s PPC specialists can help your trade school be seen by your target audience while maximizing your online advertising budget. 

Landing Page Optimization for Trade Schools

Landing pages are where prospective students can sign up for newsletters, tours, ask for more information, or schedule appointments. Since landing pages represent such an important part of trade school digital marketing campaigns, it would be beneficial for your school to make sure that they are at their most efficient. Fortunately for your business, Tandem’s landing page optimization services ensure that they are capturing the most customers. 


How Tandem Can Help You

Tandem is an award-winning digital marketing agency based out of Fort Lauderdale. We specialize in all areas of digital marketing, including SEO, PPC, and landing page optimization. We can help your business meet its goals and become visible on search engine results pages. Contact our busy bees today to learn more about our trade school digital marketing plans. 


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