Digital Marketing for CPAs
Being a CPA requires a steady flow of clientele. Digital marketing for CPAs will help drive more business to your practice.
Making You a Leader In Your Field
Certified public accountants are in extremely high demand for businesses, as business owners require the help of accountants to assist with their books and financial reporting both during tax season and throughout the year. Digital marketing is a collection of marketing tactics that ensures that a practice is influencing its clients on search engines, social media, and other online platforms. Without digital marketing, many CPAs will lose web traffic from potential clients to their competitors. Most of the new business that an accounting firm or CPA will experience will come from the internet, and using strategies like search engine marketing and social media marketing to reach customers is the best way to broaden your book of business and revenue.
Websites and SEO for Certified Public Accountants
Your online and digital presence starts at your website. Your website needs to be informative to visitors so that it is viewed as a useful resource to them rather than a tool for your marketing efforts. Also, it needs to have a clear navigational hierarchy and needs to be attractive to customers, all while having effective calls to action and being mobile-friendly. Aside from being attractive and clear to visitors, your website needs to be visible on search engines so that potential customers can find it and visit it.
Search engine optimization, or SEO, is the digital marketing strategy that improves a website’s visibility on Google and Bing through website optimizations. Search engine optimization is a process where you as a certified public accountant can slowly improve your website, so a search engine recognizes the relevance of your website and makes it easier for people who search for “CPAs for small businesses” or “Certified Public Accountants near me” to find your business on a search engine results page. While SEO is a vast umbrella of digital marketing, one of the most effective ways to utilize this digital marketing strategy is to maintain a blog. A blog is where a CPA can showcase their knowledge of accounting and the previous experience they have. Doing this makes Google and Bing recognize that the website is a valuable resource for customers and boosts its placement on search engine results pages. Touching on subjects like the different tax benefits of certain business models and how businesses should report income also makes your clients view you as an authoritative figure, which increases your web traffic.
Services for CPAs
Local SEO for Certified Public Accountants
If your firm has a brick-and-mortar location, it needs to have a Google My Business, also known as GMB, listing. GMB listings are an important part of local SEO because they ensure that local businesses who search for CPAs see your address, phone number, and website instantaneously, thanks to the “local pack” feature. The businesses on the local pack even appear above the highest organic search results. By leveraging local keyword research and setting up an accurate GMB listing, a certified public accountant with a brick-and-mortar location will experience a huge uptick in web and foot traffic.
Social Media Marketing for Certified Public Accountants
Social media marketing is another effective digital marketing strategy that builds an online presence. Social media platforms like Instagram, Facebook, Twitter, and LinkedIn are the perfect places to advertise your website content and even launch paid advertising campaigns. CPAs need to have a solid understanding of their target audience and which platforms they are on. If your practice is most inclined towards business, LinkedIn is the best platform to upload blogs and videos relating to accounting. If your target audience is receptive to speedy updates on best practices and new accounting regulations, it should use Twitter to share messages quickly.
How Tandem Can Help You
Tandem’s Digital Marketing for Certified Public Accountants Strategies
Digital marketing does not begin with search engine marketing and end with social media marketing. As a boutique Fort Lauderdale digital marketing agency, Tandem offers its clients a full suite of digital marketing services, including video marketing and email marketing. Contact our worker bees today to learn more.