Digital Marketing for Wedding for Photographers & Videographers
As a wedding photographer, you’re an expert behind the lens of a camera, catching the perfect moments to hit the shutter button and document a couple’s engagement and wedding day.
Chances are, however, that you haven’t developed a digital marketing strategy in order to capture new clients. At Tandem, we offer online marketing for wedding photographers with numerous digital marketing services, including SEO, PPC, and social media marketing as well as local SEO, reputation management, and more. We’re sharing some of our favorite wedding photography marketing ideas to help you promote your website and find new clients.
How to Promote a Wedding Photography Business
Taking free photos for “exposure” is no way to get your name out there. Wedding photography marketing has evolved; new platforms are making it easier to reach the right audience if you know where to look. There are a variety of wedding photography marketing ideas, including SEO, PPC, and social media marketing as well as neuromarketing and other tactics.
Our team offers search engine optimization for your wedding photography website so that it’s more likely to rank higher on search engines such as Google and Bing. Your website should be more than just a portfolio, and our wedding photography marketing experts take your site to the next level with fresh content, appropriate search terms as well as other technical components.
Our pay-per-click marketing specialists push your website to the top of rankings with effective ad campaigns. We can make sure that your marketing for wedding photographers campaigns appears above your competitors for your target audience. Many businesses choose a combination of PPC and SEO to maximize their marketing efforts and attract visitors to the site both organically as well as through paid search.
Using Social Media to Promote Your Wedding Photography Business
Social media is essentially image-focused, making it the perfect avenue for wedding photography marketing. A social media marketing strategy for wedding photography should take advantage of the numerous platforms like Instagram and incorporate these tactics:
- Use geo-specific hashtags to indicate the areas your company services
- Tag other related businesses, such as the wedding venue or florist, in your posts
- Offer followers a peek behind-the-scenes occasionally to humanize your company
- Consider giveaways or contests to increase the number of followers
- Monitor the activity on your account to note when your followers engage most with your content
- Ensure you post high-quality images and maintain a consistent photography style in your feed
Social media is incredibly valuable marketing for wedding photographers who are ready to gain new customers and grow their reach. Not only is it a place to showcase your portfolio, but it’s also a platform to work with others and improve your online marketing. Contact our team today for more tips on wedding photography marketing. We offer a wide variety of services that can help businesses within the wedding industry stand out.