Marketing for the Fitness Industry

The fitness industry is one of the fastest-growing in the country. Tandem’s fitness industry digital marketing team can help your business reach more potential customers and elevate your online presence.


Digital Marketing for Fitness

The fitness industry is one of the fastest-growing industries in the United States. The U.S. fitness industry is growing in such a rapid manner that it is expected to reach $31.53 billion in revenue by 2021. One of the biggest contributing factors of this rapid growth is the increased importance that the average person is placing on their physical health. This increased attention that modern consumers are placing on their health directly translates to an increased demand for services that businesses that compete in the fitness industry provide. Businesses that offer services like gyms, health clubs, and other health services need to use fitness industry digital marketing to take advantage of this massive demand. Tandem’s SEO, PPC, social media marketing, and other fitness industry digital marketing techniques ensure that your business is reaching the most qualified customers. 

SEO for The Fitness Industry

Search engine optimization (SEO) is a fitness industry digital marketing technique that helps businesses be more visible to potential customers on search engines like Google and Bing. Put simply, Google places businesses they believe are useful to searchers near the top of search engines results pages. Tandem’s SEO experts know the exact combination of keywords and phrases that your potential customers are inputting into search engines. Customers who are looking for health clubs and gyms will begin their search on search engines. By creating content in the form of blog posts and web pages that resonate with your target audience like ones that detail the best routines, equipment, and nutrition that are available. Tandem’s team can make sure that your business is one of the first that they see. 

PPC for the Fitness Industry

PPC advertising stands for pay-per-click advertising. This is a process where businesses bid for paid advertising space on Google. Google’s paid advertising space is located near the top of a search engine results page. When combined with Tandem’s organic search strategies, your potential customer will be more aware of your services.  Our PPC experts can help you target your audience, get more leads, and maximize the effectiveness of your advertising budget.

Social Media Marketing for the Fitness Industry

Social media marketing is a cornerstone of digital marketing for the fitness industry. Social media presents an advantage for your business because potential customers are keyed in on social media profiles when they are choosing a health club or gym to join. Tandem’s social media team are experts in crafting engaging social media presences that attract potential customers. By creating content that informs customers about what sets your fitness club, center, or equipment business apart can go a long way in driving your target customers onto your website or landing page. 

Additional Services for Fitness

Local SEO for the Fitness Industry

Local customers are a foundational part of a fitness business. This is especially true if you own a gym or physical fitness center because locals rarely look to stray too far from their immediate location to use one. Thanks to the personal nature that fitness businesses like gyms and health clubs have, local customers are key to their success. Our digital marketing experts know exactly what your local customers are searching for on Google and how to make your business more visible to them, thanks to local SEO.

Landing Page Optimization for the Fitness Industry

Landing pages are where customers are led thanks to digital marketing strategies. This is where they sign up for classes, memberships, or consultations. Being such an important part of digital marketing for the fitness industry, landing page optimization can make a huge difference for your business. Give us a buzz today to learn more.


Resources & Guides