Gonzalo Olmedo

Gonzalo is a native of Argentina, the land of Maradona and Messi (for those who care about real football), the most tender beef, and delicious wine. Gonzalo lived in “Sweet Home Alabama” for six years, where he completed his Bachelors and MBA and played D1 tennis for four years. In 2020, after becoming a research scholar at Columbia University, Gonzalo completed a lifelong dream of finishing his PhD in Politics and Government. His work has been published in a number of peer-reviewed journals and has presented his findings in a number of seminars and conferences, both in the US and Europe.

Academia is only one of Gonzalo’s passions. A humanist at heart, Gonzalo has done it all under the umbrella of digital marketing: social media marketing, SEO, content marketing, website design, brand development and paid search. But it’s the latter that he feels the most passionate about and can generate the best outcomes for his clients.

Gonzalo has worked with companies big and small across more than 20 industries in his 15 yrs of marketing experience. He enjoys conducting A/B tests and experiments, auditing new accounts or building them out from scratch, as well as optimizing a landing page’s conversion rate. He’s also well versed in multiple marketing tools including SEMRush, Moz, Google Data Studio, Google Ads Editor, Google Analytics, Google Tag Manager, Microsoft Clarity and many more.

When Gonzalo is not managing his PPC team, he’s either doing HIIT training, on the tennis courts battling it out, or playing online chess (unfortunately, his soccer career is now over due to multiple injuries). He loves to barbecue (Argentine style only) and work with his hands around the house.