Digital Marketing for Retail
You show up in the morning, flip the Closed sign to Open, and wait on the customers to trickle in. But hours go by and nobody sets foot in the store, or customers who were curious about your shop and are just perusing with no intention of purchasing an item.
How can you make sure that you’re getting the right customers to your store? While old tactics of print and word of mouth can help, you need to get digital with your marketing ideas for retail stores. At Tandem, we’re here to help you take a digital approach to your marketing. If you’re ready to get the right customers, our digital marketing agency in Fort Lauderdale can develop an effective online marketing strategy for your retail business.
Digital Marketing Ideas for Retail Stores
Your customers are online, so why aren’t you? If you’re not online, you’re missing crucial opportunities to reach your audience. Worse yet, your competitors may be reaching out and stealing your customers. Search engine optimization can help elevate content so that it’s not just relevant to what your customers want, but visible in search engine results so that they can find your business. If you’re looking for faster results, opt for a pay-per-click strategy and bid on choice keywords in order to appear when customers search those terms. As this is a complex process that fluctuates daily, it’s crucial to have experts like our PPC team manage your campaigns to enhance your paid advertising strategy and increase e-commerce sales.
Especially for brick-and-mortar retail businesses, local SEO and Google Maps marketing will increase your company’s visibility to customers in the area. Our team of local retail SEO specialists ensure that your Google My Business is up to date as well as your business listing in other directories such as Yelp. These platforms allow you to provide your customers with information about your business such as location, hours and phone number as well as customer reviews. These platforms, in conjunction with social media marketing, also make it easy to post updates on sales, promotions, or events to keep your customers informed. If you’re not opening up shop with the right retail digital marketing strategy, your customers won’t be able to find you.
Not to worry, our team at Tandem is here to help! We’re ready with effective online marketing ideas for retail clothing stores, malls, hobby shops, and much more. Let us craft a custom marketing strategy for retail that’s tailored to the needs of your business. The digital marketing services we offer include, but are not limited to:
- Social media
- YouTube Video Marketing
- Public Relations
- Reputation Management
- Local SEO
- Landing Page Optimization
- Email Marketing
- & More!
Digital marketing services function to improve your brand’s online presence by targeting your ideal customer base through paid advertising, search engine optimization, as well as brand reputation and social media marketing, among other tactics. Our digital marketing agency in Fort Lauderdale can also manage your local SEO on platforms such as Google My Business, Yelp, and other directories. Keep your current customers engaged and reach a new audience with digital marketing for retail stores.
Developing a Retail Digital Marketing Strategy
You’ve got the day to day operations of your business to take care of, so let Team Tandem take care of the digital marketing for you. We can develop a custom retail digital marketing strategy for your business, achieving goals of improved customer outreach and a better ROI. Our digital marketing tools are ideal for many retailers, including:
- Shopping Malls
- Specialty Stores
- Grocery Stores
- Farmer’s Markets
- Online Retailers
- Direct Marketing Sales
- Furniture Stores
- Warehouse Stores
- Mom and Pop Shops
- Convenience Stores
- & More
Digital marketing is also useful for businesses that provide other services to retailers such as B2B companies. Security companies, janitorial services, and designers can reach retail stores through our digital marketing services. Contact us today to learn more!