Theme Parks

Marketing for Theme Parks

If you manage a theme park’s marketing efforts, understanding the best applications of modern marketing could funnel more visitors into your theme park. Fortunately for you, Tandem’s digital marketing experts are here to assist you in creating a winning digital marketing campaign.


Theme Park Marketing

The age of the internet and instant communication has made leveraging a theme park digital marketing plan imperative. Digital marketing strategies are quickly overshadowing traditional marketing methods like TV ads, radio ads, and print advertising. One of the reasons that digital marketing is becoming the primary advertising method is that it provides direct interaction with customers, is cost-effective, and influences more customers. The strategies detailed below are optimized for theme parks in states like Florida or California with a high concentration of theme parks. 

How Can Theme Parks Use Search Engine Marketing?

Search engines have revolutionized how people search for the products and services they are looking for. Before, customers relied on the traditional advertising methods mentioned above or word of mouth to learn about theme parks. Now, they simply begin their search on Google or Bing from the comfort of their home. Ensuring that your theme park is one of the first ones that someone sees when they look for theme parks to take their families on search engines is one of the most effective ways to market your theme park. There are two ways to utilize theme park search engine marketing: Search engine optimization, also known as SEO, and pay-per-click marketing, often referred to as PPC. 

What Is Theme Park SEO?

Theme park search engine optimization is the practice of optimizing your website for search engines and their users. The more a search engine recognizes that your website is useful for searchers, the higher it will place on search engine results pages. One of the most effective ways that a theme park could signal its relevance to search engines is by maintaining a consistent blog or content schedule that contains keywords utilized by your target audience to find theme parks. These keywords should be designed to reflect the kind of theme park you manage and the stage of your customer’s buying process. For example, a theme park in Orlando competing with some of the giants in the industry would cater to customers looking for a more cost-effective vacation. So, these keywords should include something that mentions the price of your theme park. Some examples could include “cost-effective theme parks in Orlando” or “cheapest family vacations in Orlando.” When these are embedded in content that visitors find useful, a search engine is bound to place your website in front of visitors that input these terms into search engines.

Marketing Ideas for Theme Parks

What Is Theme Park PPC?

Theme park PPC marketing borrows the concept of high-demand keywords. It includes a bidding process rather than consistent scheduling and content creation to thrust your website in front of qualified customers. With PPC marketing, the same keywords would normally be accompanied by a bid that is only charged to businesses when someone clicks your link and navigates onto your website. However, the relevance of your keywords and the amount that is placed is not the only thing that a search engine considers in PPC campaigns. A theme park’s website needs to be high-quality to best take advantage of a digital marketing strategy for theme parks. 

How Can I Use Theme Park Social Media Marketing?

Social media marketing is an excellent opportunity to differentiate your theme park from the rest, no matter if you are in a hotspot like Orlando or an amusement park in Los Angeles. When it comes to social media, your potential customers have shorter attention spans than ever before, highlighting the importance of having captivating content that captures their attention. Your potential visitors need to see what your theme park has to offer before they consider visiting it. Tandem’s social media marketing team is ready to help your theme park market to your potential customers. By combining our creative team’s trained eye and encouraging engagement and user-generated content, your social media’s content is sure to attract more potential customers than ever before. 

If you are interested in partnering with Tandem to maximize your theme park digital marketing strategies, be sure to give us a buzz to learn more. 


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