Digital Marketing For Escape Rooms
By using a consolidated and varied digital marketing campaign that leverages these three strategies, your escape room could be propelled to the forefront of the internet. Digital marketing is explained in greater detail below.
Marketing Your Escape Room Online
Escape rooms are popular among people who want to spend an interesting afternoon during the weekend or want to celebrate a special occasion. To make sure that your facility is visited by more potential customers, using digital marketing is imperative. Digital marketing assists companies by making them visible and engaging on online platforms. Specifically, Tandem uses search engine optimization, PPC marketing, and social media marketing to improve your engagement with potential customers.
Search Engine Marketing for Escape Rooms
One of the primary goals of digital marketing is to direct more qualified traffic to your website. The more eyeballs on your website, the higher the possibilities are for a qualified customer’s search engines to first list you on the places that anyone who wishes to experience an escape goes to for their initial discovery. Escape rooms need to make sure that their website is among the visible on search engine results pages (SERPS) to fully grasp the attention of their target audience on Google or Bing. For your company to be visible, your business needs to leverage search engine optimization and PPC marketing.
Growing Your Digital Visibility
SEO for Escape Rooms
Search engine optimization (SEO) is an organic digital marketing strategy that places your website on the organic sections of a search engine results page. The organic section of a search engine results page is usually reserved for those websites that present real value for potential customers. Your website should contain content that touches on their sensibilities and gives them information that they find useful to provide value for people interested in escape rooms. Tandem’s SEO team conducts keyword research and designs content strategies that make your website more visible on search engine results pages. The more relevant keywords are targeted, and the higher the quality of content uploaded to your website, the more qualified traffic will stream into your website. Further, your content could also serve to persuade users who are on the fence about going to an escape room to push them over the edge and consider going to yours.
PPC Marketing for Escape Rooms
PPC (pay-per-click) marketing entails bidding on keywords through a search engine’s paid advertising platform. When the business that wishes to target certain keywords bids a higher amount than other businesses who bid on these keywords, their website will be placed higher on the paid section of a search engine results page. This paid section is located directly under the search bar and is usually one of the most visible sections of a search engine results page. While it may be tempting to rely solely on PPC marketing to garner visibility on search engines, escape rooms cannot neglect search engine optimization because search engines are prone to making high-quality websites like these more visible on the paid section of a search engine results page.
Social Media Marketing for Escape Rooms
Social media marketing is the perfect way to make your potential customers relate to other people that have gone into your room. This way, they will be more inclined to visit it because they will envision themselves having the same experience as your previous customers. To fully utilize social media marketing, you need to make sure that the content that you upload onto your social media profiles is high quality and engaging. Professionally shot and edited photos of people having fun in your escape room typically work best because they transmit authority and paint a better picture of your business to your target audience.
How Tandem Can Help You
Tandem’s Full Suite of Digital Marketing for Escape Room Strategies
Digital marketing should not solely rely on the most popular sectors of digital marketing. Your business should leverage a combination of different strategies to be truly effective. These include:
Tandem is a boutique digital marketing agency that offers a full suite of life insurance digital marketing strategies. Give our worker bees a buzz today to learn more.