Digital Marketing for Distilleries
Tandem knows the benefits that effective digital marketing campaigns can have for distilleries of any size. Allow Tandem to take control of your digital marketing.
Distilleries produce beverages like whiskey, rum, vodka, and other liquors. The states with the largest concentration of distilleries are California, New York, Washington, and Texas. While these states are the ones with the most distilleries, the industry is currently experiencing a surge. The presence of liquor strongholds like Kentucky and the rise of distilleries in other states reflects the increase in demand that the liquor industry is experiencing across the United States. This also means that more customers than ever are using search engines and the internet to discover more distilleries and to purchase their liquor. At Tandem, there is so much digital marketing that we can do to draw in more potential customers to your distillery.
Search Engine Optimization for Distilleries
Distilleries should view search engine optimization, also known as SEO, as an elaborate process whose end goal is to be among the most visible portions of a search engine results page or SERP. By slowly constructing your distillery’s content strategies, your website will be easily distinguishable on search engines, which translates to a higher amount of traffic going to your website and even your optimize your landing page.
The goal of search engines is to make sure users are accessing valuable and relevant information, so they repeatedly use the same search engine for their searches. If your distillery’s website is user-friendly and contains engaging blog posts and web pages that are related to your craft, it will be placed higher by popular search engines like Google and Bing because it is conducive to a positive user experience. Tandem’s content and keyword strategies are proven to help businesses garner the attention that they deserve. This includes writing relevant blog topics that are beneficial to customers, which ensures repeat visits.
What are relevant topics in the distillery industry? These could be blog posts that describe which liquor pairs best with certain foods or which bourbon is best enjoyed with a cigar. The purpose of these posts is to instill a sense of authority into your business.
Local SEO For Distilleries
Local SEO is search engine optimization that hones in on local customers. Local customers are essential for businesses of all kinds because they could represent loyal and recurring customers. The ACSA (American Craft Spirit Association) reports that more than half of U.S. craft spirit producer sales come from within their home state.1 This statistic indicates that there is plenty of money to be made for local distilleries by local customers.
Tandem’s local SEO tactics ensure your business becomes more visible to local searchers. So when they search for “best Kentucky Bourbon” or “vodka distilleries in New York,” they have a higher chance of visiting your store.
Social Media For Distilleries
Your distillery’s social media profiles are crucial components of your distillery’s digital marketing strategies. Using social media marketing presents a great advantage to your distillery to curate its public image to whatever best captures the attention of its target customers. Using social media is a great way for your business to showcase what differentiates it from its competition. Whether this is state-of-the-art facilities or distinctive production methods, your distillery could showcase what sets it apart from the pack.
Once your distillery has enough momentum, it can start to organically grow its brand through social media marketing. If your distillery correctly uses social media marketing, your following will eventually share your content, which is essentially free advertising.
Our social media team’s content creation services are an excellent way for your distillery to engage customers while also organically growing your brand.
Additional Marketing Services for Distilleries
PPC for Distilleries
Much like search engine optimization, PPC (pay-per-click marketing) is another tool in digital marketing that makes businesses appear on extremely visible parts of a search engine results page. However, instead of making an elaborate content strategy, a PPC strategy mostly relies on selecting keywords and setting an appropriate budget for your campaigns. When someone searches for a distillery on Google, the search engine’s algorithm will take which keywords and which business bid the correct amount on these keywords to determine the ranking of each advertisement.
Contact Us Today
For more information on Tandem and to learn how our digital marketing practices can benefit your distillery, give us a buzz today!
1. American Craft Spirit Association. “Craft Spirits Data Project.” American Craft Spirits. org, 2016, https://americancraftspirits.org/news/craft-spirits-data-project/
