Tandem's specialties like Search Engine Optimization (SEO) and other digital marketing services are proven to drive traffic and increase profitability for your business. Continue reading below to see how Tandem can assist your business with getting a bigger buzz on search engines using SEO strategies for small businesses.
Why Is SEO Important For My Small Businesses?
Search engine optimization is the practice of increasing the traffic going into a website through organic search results. More people visiting your website translates into increased revenue from the exposure that it gives to current and potential customers. At Tandem, our SEO strategies will ensure that your small business website appears towards the top of a Google or Bing search.
Let’s consider what is going through someone’s mind as they search for something through a search engine. When someone searches for something on Google, the user reads through the titles and snippets of the first few results. It’s unlikely they’ll continue too far down the page or even peruse the subsequent results pages. Instead, they’ll type in a different phrase hoping for more relevant results. This is why keyword research is an essential component of our SEO strategies, but it’s not the only one.
Once a person finds a search result they’re interested in, the user experience on the website also plays a role in converting a casual reader into a customer or client. If the website is slow to load pages or difficult to navigate, people will leave the site and click back to the search results page hoping for a better prospect. The SEO team at our boutique digital marketing agency analyzes the front and back ends of a website to find optimization opportunities to improve user experience and make your website more attractive to search engine algorithms in charge of ranking it on SERPs.
Without SEO for small business marketing, you could be missing out on countless potential customers. Entrusting your online presence to a team that specializes in digital marketing for small businesses allows your business to be visible to customers among the almost 5 billion searches on Google every single day.
Small Businesses Benefit from an SEO Strategy
Building a small business requires plenty of time and effort. While you are busy growing your business, allow Tandem to take care of your digital marketing strategy. Implementing an SEO strategy for small businesses requires effective tactics and years of experience. Tandem’s worker bees keep up with the latest online marketing trends to better serve our clients. After analyzing each page of your website, even the parts that are not visible to visitors, the SEO specialists at Tandem develop an SEO strategy in accordance with the marketing goals of your small business.
SEO for small businesses typically involves content creation, website and server optimizations, keyword analysis, Google My Business refinement, link building, and detailed reporting.
Working For You
If you are a small business owner, competition is stiffer than ever – competing for online visibility is essentially a competition for customers. The SEO experts at Tandem recognize the importance that an online presence and search engine optimization are to your small business. Implementing SEO for small businesses will not only improve your rankings among search engine results but also drive more business through your doors.
Additional Digital Marketing for Small Businesses
To maximize results, combine SEO for small businesses with other digital marketing services such as PPC, social media marketing, and reputation management, among others. Our digital marketing worker bees are ready to help your small business with a combination of effective small business digital marketing strategies to increase your online presence and visibility. Give our team a buzz today to learn more!