Digital Marketing for Environmental Charities
Your enviermental charity could use Tandem to provide a robust marketing strategy to reach more people who support your services and look to further your mission.
Digital Marketing for Environmental Charities
Environmental charities are constantly sought after by donors because the environment is becoming a more relevant topic as time goes on. Naturally, as time goes on, competition for a donor’s attention becomes stiffer as more charities get founded and compete for an online presence. Therefore, digital marketing needs to be used because it drives brand awareness of your organization on search engines and social media platforms so that your charity is more visible and attractive to potential donors.
Once your charity or NGO becomes visible on these platforms through digital marketing, the possibility of experiencing an uptick in donations and web traffic increases considerably.
SEO for Environmental Charities
Someone who feels a need to donate to a charity that helps the environment, like an ocean conservancy group, rainforest charity, or a climate change charity, will first search for them on Google or Bing. Search engine optimization (SEO) is a digital marketing strategy that places a charity’s website at the highest, most visible portion of a search engine results page. The higher that the website listing is placed, the more likely that qualified traffic is to go to a charity’s website to donate, learn more, and even recommend this charity to their friends or family.
One of the most popular applications of search engine marketing is keyword research and content creation. Keyword research is the process of discovering what a target audience is inputting into search engines to find information on something that they are interested in. For environmental charities, this could be “ocean conservancy charity,” “charities that help climate change,” or “rainforest conservation groups.” After discovering the words and phrases that your target audience is using to find charities, environmental NGOs need to create content that includes these keywords. Aside from making sure that the content that goes onto the website consists of the keywords that your target audience is using, you need to create content that resonates with your target audience.
A charity that understands what is most engaging to its target audience is likely to write content that touches on specific environmental questions like climate change and how the organization is working towards correcting the issue. Also, a series of detailed blog posts that explains the newest threats to the planet’s climate is sure to attract many qualified customers from search engines to your website.
Specific Services for Environmental Charities
PPC Marketing for Environmental Charities
PPC (pay-per-click) marketing is another digital marketing strategy that makes websites more accessible on search engines. Much like search engine optimization, PPC marketing relies on keyword research to discover the exact set of words that a charity’s target audience is using to find which environmental charities they want to donate to. However, PPC differs from SEO in that charities need to place bids on these keywords to outbid any other charities that want to target the same keywords.
When the perfect keyword is selected and the appropriate amount of bidding placed, a website’s ranking on search engine results pages will skyrocket. For example, a charity that focuses on curbing water pollution will target keywords like “clean water charities” or “water pollution charities.” If a search engine recognizes that charities that have chosen to target these keywords have placed a higher bid than other charities, it will rank it higher on Google or Bing’s search engine results pages.
Social Media Marketing for Environmental Charities
Social media marketing needs to be a prominent part of a digital marketing campaign. People who donate to charities that work towards helping the environment want to see the difference that they are making. Sharing your progress on social media platforms like Instagram and Facebook through photos and videos makes your charity more appealing to them. If you post pictures and videos showing plots of rainforest that your charity has conserved or videos of a time lapse of a sector of the ocean that has been cleaned thanks to your donors, this makes your environmental charity develop a rapport with current and potential donors.
A social media marketing campaign is only as good as the content that is used to communicate with stakeholders. Tandem’s creative services help charities upload content that deeply resonates with their key stakeholders.
How Tandem Can Help You
Tandem’s Digital Marketing for Environmental Charities
Tandem is a boutique Fort Lauderdale digital marketing agency. As such, we offer our clients a full suite of digital marketing services. We tailor our digital marketing campaigns to include the services that best assist your environmental charity. Contact our Fort Lauderdale digital marketing experts today to learn more.
