Francis Castro

Paid Search Assistant

Social Profiles

Big Wins for 2021

  • Increased Clients impression by 875% MoM
  • Earned a Masters Degree in Marketing
  • Survived the first year of motherhood
  • Left corporate retail behind after 10 years

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Francis's Story

Francis is a free-spirited, let’s go with the flow and see how it goes kind of person – but only in her personal life. After realizing that the retail life was not for her, she decided it was time to explore other options and obtained her master’s in marketing from NOVA Southeastern University. She left her job of retail management for one of the world’s largest cosmetics companies and joined the Tandem Team, where delved headfirst into the PPC world. 

When not analyzing reports and making sense of the numbers, Francis is spending time with her ever-not-growing baby and husband who are the center of her world. As a new mom to a baby girl (but not to her 4-year-old adopted puppy), she spends a chunk of her time learning how to keep another human alive without any caffeine. 

At the end of the day, you can find her with a glass of cabernet sauvignon watching Netflix on the couch or a good book in her hands.

Professional Skills


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