Cady Cohen

Do Reciprocal Links Help or Hurt Your SEO?

Link acquisition is one of the most common marketing tactics. This resource was very popular in the early 2000s but its popularity decreased over time. However, reciprocal links are a natural byproduct of running a website. It’s important to understand…

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SEO Keyword Research Mistakes to Avoid

As you may know, keyword research is one of the key SEO practices. Our SEO agency has proven this is an integral aspect of any marketer’s job. However, not a lot of people enjoy this tedious task. Surprisingly a lot of people…

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Debunking Myths of Google’s E-A-T

E-A-T: Expertise, Authority and Trust. Google uses these guidelines in search quality evaluations. Thousands of quality reviewers assess sets of webpages and submit feedback to Google. Through the raters’ feedback, Google can improve its algorithms. E-A-T essentially serves as Google’s…

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man planning charity events for link building on whiteboard

Link Building with Local Charities and Events

Link building has evolved over the years, and it can sometimes be challenging to understand how to utilize this specialized marketing tool. Some SEO services such as link building can be time-consuming, however, they have the potential to expand your…

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The Biggest Content Trends for 2020

It’s crazy to think how quickly this past year has flown by! There have been so many innovative marketing trends this year. It will be 2020 before we know it! With this exciting event arriving soon, the digital marketing world…

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christmas decorations and gifts on wooden background

Email Marketing Tips to Boost Holiday Sales

Incorporating an email marketing strategy during the holiday season is an excellent way to boost holiday sales. Throughout all of the digital channels, email continues to thrive and generate the highest return on investment (ROI). However, during the holiday season,…

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